On September 6, as part of Ukrainian Fashion Week, COVER presented *THE NEW INSTINCT*—a collection exploring modern sexuality, masculinity, and femininity, where intellect emerges as a new form of allure.
"Intelligence is the New Sex" is the collection’s core concept and represents COVER’s open dialogue on sexuality, character, and the freedom to be oneself.
The collection blends tailoring, denim, and eco-leather. Structured fabrics, denim, wool, and silk are combined with architectural cutouts, slits, and sheer elements. For the first time, the brand introduced premium eco-leather as an ethical alternative to genuine leather.
Visual references included the photographs of Helmut Newton, the writings of Susan Sontag, and the image of Charlotte Rampling—embodying strength, control, intellect, and a restrained sensuality. THE NEW INSTINCT continues the aesthetic of COVER, shifting the focus from outward appearance to personality, character, and the qualities that make a person truly attractive.
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